3187 Redhill Ave,
Suite 125
Costa Mesa, CA 92626

ABOUT

OUR STORY

Horizon Sales, a Service Deli broker, was founded by Jack Taylor in 1982, back before service delis were an integral part of the Southern California landscape. The focus on such a small segment proved to be successful. As west coast retailers began growing and building delis, Horizon Sales developed to become one of the top premier perishable brokers.

Currently in Southern California, Horizon’s business is almost 70% percent service deli; 13% dairy; 12% percent service bakery; with the remaining 5% covering all other perishable business. Horizon is now a total perimeter of the store broker.

When it became evident with the changing marketplace and the consolidation of many retailers that Horizon could and should regionalize the business, Horizon decided to expand outside of Southern California. In 2006 Horizon branched into Northern California with the purchase of a small specialty grocery company. The company was renamed Horizon Specialties and over the last sixteen years the business has changed from 100 percent specialty grocery to 65 to 70 percent perishable.

Horizon branched out into Arizona in 2007 to serve the Arizona/New Mexico marketplace.

The next markets for Horizon were the Pacific Northwest and Denver, CO. In these markets, Horizon formed alliances with Willis Marketing Inc. in the Pacific Northwest and United Sales & Services in Denver. Its venture with Willis Marketing has yielded a new company, Horizon Northwest LLC, which represents lines that are regionalized for the West.

Horizon also opened an Intermountain West operation; expanded the operations in the Southwest; and formed an alliance with Rainbow Sales & Marketing brokerage in Hawaii. These changes give Principals a single point of contact in the Western US. Horizon handles all the order processing, promotions, deductions and all the financials associated with an account through the Southern California operations team.

In June 2011, Horizon gained its first Western regional Principal, Lakeview Farms (formerly known as Fresh Food Concepts/Simply Fresh Foods). The company, looking to replace its national broker, wanted Horizon to interview for the company’s Southern California business and ended up choosing Horizon for the whole Western region.

Other regional Principals that have since been added are La Tortilla, Lactalis Deli, Norseland, FGF Brands and Blount Fine Foods.

In addition to the investments in personnel in all its markets, Horizon has made significant investments in technology to make sure the tools for successful growth are in place. Both the hardware and software utilized in the field offer a customized state of the art reporting system.

Regionalization provides one point of sales and merchandising communication to the West with region experts whose focus is executing plans and driving sales.

Growing into a regional broker hasn’t diminished Horizon’s personal relationships with its principals or its team members. Horizon’s long-standing commitment in the Southern California market to superior standards and extensive experience in sales, operations and merchandising remains the same. The focus on driving sales has never been stronger. Horizon’s expansion has kept the company strong and is now poised to take the company to the next generation.

January 2020 brought an exciting change as we acquired United Sales & Services in Denver, CO and formed a new branch, Horizon US&S, LLC (dba Horizon Sales Colorado). The partnership in our Horizon West division was developed 9 years ago and we to continue our commitment to superior standards and grow our presence in the Rocky Mountain region in both Retail and Food Service.

In March 2024, Horizon Sales expanded its presence by opening a new office in Cincinnati to enhance our partnership with Kroger. Since its opening, the Cincinnati office has already hosted several effective meetings, showcasing the dedication and productivity of the team. Led by Robbie Ledford, Vice President of Business Development, the office serves as the hub for Horizon's dedicated Kroger Team. The team is comprised of seasoned professionals including Rod Taylor, Senior Director of Kroger Corporate, Debbie Delehant, Account Executive for Kroger and Omar Hassanein, Business Analyst, the team brings a wealth of experience and expertise to the forefront. See the gallery below.

Cincinnati Office

Newest location

extensive reach.

local touch.

Horizon Sales offers unique marketplace insights to our three central marketing areas in the southwest. With the upcoming addition of our OH office, our coverage territory includes 9 states.

Our team of Account Executives are experts in Perishables and offer a clear focus on sales initiatives and strategies. Their industry expertise provides global and account specific sales trends, promotional opportunities and key consumer insight.

Experienced and geographically focused Field Sales provide customized and results-driven marketing. They work closely with Department Managers to promote and order for upcoming programs, sell in shipper and display campaigns and support special projects such as remodels and Grand Openings.

Leadership, integrity, expertise, and creativity lead to profitable solutions.